“My industry has made a business out of making what should be simple, complex — because then you get to be the expert, the gatekeeper.”
We are rebuilding the family office model from the ground up: independent in incentives, generational in mindset, and designed around the client. In this conversation, managing director Sune Hojgaard-Sorensen explains why that rebuild is necessary. The traditional model too often prioritizes product sales and operates within structures built for a different era. Today’s wealth creators—founders, global citizens, and purpose-driven families—have outgrown those constraints. What once worked no longer serves the complexity and intentionality of modern wealth.
ABOUT THE GUEST
Sune has spent over 20 years advising international entrepreneurial families across all areas of wealth and asset management and is a trusted advisor in his clients’ businesses. He crafts estate plans, selects optimal custody solutions, and builds cross-asset strategies to protect and grow generational wealth. A firm believer in the power of entrepreneurship to shape economies and societies, Sune aims to be a protector of visionary builders and the value they create.
Originally from Denmark, Sune has built ventures, and raised a family, around the globe. A lifelong learner, he’s rarely without a book or research paper, and finds balance in daily walks, travel, and fatherhood to three children. Believing that magic happens outside the comfort zone, Sune enjoys traveling to new places and interacting with people from different walks of life.
About the Artist
Olivia Vaughn Hern is a NYC-based artist, animator, and film/theatrical designer whose work blends costume, makeup, production design, and handmade animation into dreamy, bold visual worlds. Working across film, theater, puppetry, and fine art, she explores light, color, and tactile storytelling to create layered and genre-defying work.
More audio files
Where to Listen
Take this show on the road and listen where you get your usual podcasts.