“Many families come to us with a stone in their shoe. It could be illiquid investments, misaligned incentives, or portfolios that lack optionality. Our first job is to take that stone out.”.
In this conversation, we explore how a client-first philosophy shapes every decision at Bespoke’s asset management and advisory. Managing director Sune Hojgaard-Sorensen guides us through our approach to complex portfolios, from untangling legacy positions to allocating capital across real assets and global markets while carefully managing currency risk. At the heart of Bespoke’s strategy is disciplined risk management, a focus on equity and long-term value, and a belief in human ingenuity.
ABOUT THE GUEST
Sune has spent over 20 years advising international entrepreneurial families across all areas of wealth and asset management and is a trusted advisor in his clients’ businesses. He crafts estate plans, selects optimal custody solutions, and builds cross-asset strategies to protect and grow generational wealth. A firm believer in the power of entrepreneurship to shape economies and societies, Sune aims to be a protector of visionary builders and the value they create.
Originally from Denmark, Sune has built ventures, and raised a family, around the globe. A lifelong learner, he’s rarely without a book or research paper, and finds balance in daily walks, travel, and fatherhood to three children. Believing that magic happens outside the comfort zone, Sune enjoys traveling to new places and interacting with people from different walks of life.
About the Artist
Olivia Vaughn Hern is a NYC-based artist, animator, and film/theatrical designer whose work blends costume, makeup, production design, and handmade animation into dreamy, bold visual worlds. Working across film, theater, puppetry, and fine art, she explores light, color, and tactile storytelling to create layered and genre-defying work.
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Where to Listen
Take this show on the road and listen where you get your usual podcasts.